Thrive Cannabis – Craft-grown, AAAA flower and premium concentrates

180+ ACRES

OF LICENSED GROWING CAPACITY

AAAA

FLOWER

PREMIUM

CONCENTRATES

AUTHENTIC

BRANDS

OUR STORY

We make quality the pinnacle of our strategy. That’s why we produce craft-grown, AAAA flower and premium concentrates, at scale. Our passion, process and growing knowledge mean we can do it while maintaining an efficient spend.

OUR BRANDS

Authentic brands are critical to our mid and long-term global strategy. We’re focusing our efforts at the intersection of the ‘Premium’ price tier with two core need states; Wellness and Recreational Use. Thrive Cannabis is currently developing products under two brands to meet the needs of consumers across these spaces. Our brands will offer premium quality in products that span both traditional and innovative delivery methods.

Quality Bonded by Wisdom. Grown in Canada.

Greybeard is an homage to those who do things the right way, the way they should be done, without shortcuts, without sacrificing quality.
It’s a nod to the past and a spirited way of being that respects one’s craft and one’s family. Only for those who hold quality above all.

Our fast-acting THC and CBD oral strips are a precise way to deliver cannabinoids to wellness seeking consumers. Being is about elevating and enhancing your path to wellness. See you in 2020, friend.

LEADERSHIP TEAM

GEOFF HOOVER

CHIEF EXECUTIVE OFFICER

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Mr. Hoover has almost 20 years of start-up and entrepreneurial experience, with a focus on the CleanTech and BioTech sectors where he has extensive experience scaling up operations globally and delivering shareholder value.In recent senior management roles, he led and developed teams to drive exponential growth in operations, engineering and launching new BioPolymers. He holds a B. Eng, P. Eng and MBAs from both Cornell’s Johnson School of Management and Queen’s Smith School of Business.

TYSON CRAMER

CHIEF TECHNOLOGY OFFICER

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Mr. Cramer brings decades of knowledge in cannabis cultivation and innovations acquired from the founders of the Medical Marijuana movement in California. His wealth of experience, leadership and know-how have come from cultivating cannabis in the highly competitive and legendary Humboldt County—the growing Mecca of California. He is a passionate cultivator of premium product at the highest possible yields.

TODD MASSE

CHIEF COMMERCIAL OFFICER

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Mr. Masse has 25+ years serving as a brand executive and entrepreneur in Consumer Packaged Goods, Global Cannabis launching over 3,400 products and scaling numerous start-ups. As President of Cannabis Compliance Inc, he helped position the company as the #1 compliance entity in the North American Cannabis market while driving record revenues. Mr. Masse was the pivotal force behind the tremendous growth in Just-Eat, the world’s largest online food aggregator and Associated Brands, taking both businesses public.

ART BLUHM

FOUNDER / BUSINESS DEVELOPMENT

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Over 35+ years, Mr. Bluhm has founded and successfully managed multiple companies. Mr. Bluhm holds patents for automotive and chiropractic equipment and has been recognized for his accomplishments with the 2012 SEMA AWARD, a SEMA GLOBAL MEDIA AWARD and many more. For the last 10 years, Mr. Bluhm has been involved in the agricultural sector in farming and crop production.

SUNG KANG

SENIOR VICE PRESIDENT, MARKETING

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Mr. Kang is a marketing veteran with two decades of experience building brands and launching disruptive innovations at some of the top marketing-led organizations in the world: General Mills, Novartis (OTC), AB Inbev (Labatt) and most recently Vivo Cannabis Inc,. where he created the Fireside, Lumina, and Beacon brands for the opening of the cannabis market. Mr. Kang holds an MBA in Marketing from the Rotman School of Management at the University of Toronto and a BA in philosophy from Wilfrid Laurier University.

CRAIG TURNER

VICE PRESIDENT, ENGINEERING & INFRASTRUCTURE

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Mr. Turner has 24 years of experience in process engineering, machine design and project management. Recently, he was Director of Process Innovation at a leading BioTech company where he commissioned an R&D facility. Previously, at Toyota Canada, he commissioned an assembly line plant expansion in Cambridge.

WAYLON ISERHOFF

VICE PRESIDENT, FINANCE & CONTROLLER

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Mr. Iserhoff has over 25 years in finance with both public and private enterprises. Most recently, he was the Business / Economic Development Officer for his home community of Taykwa Tagamou Nation where he supported Chief & Council in the management of its business interests. He launched his career with Deloitte and has held senior finance roles with two retail organizations and a financial services company and has been involved in several go-public transactions. He is a CPA in both Canada and the United States, and holds an MBA from the University of Toronto.

BUBBA NICHOLSON

DIRECTOR, CHANNEL MANAGEMENT

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Bubba Nicholson was President of Hello Cannabis, a clinic-based concierge service that connects the dots between Patients, Physicians and Licensed Producers in the Canadian Cannabis Landscape. Previous to that Mr. Nicholson built the US Movember campaign as community director, in the movement’s infancy. By pulling from his 20 years of experience in experiential marketing and development in the beverage alcohol industry, he was able to help propel the campaign’s growth astronomically in the US market.

SAJJAD AHMAD

DIRECTOR, OPERATIONS/CULTIVATION

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Sajjad has over 24 years in Crop Production, scientific research & development, Quality Assurance (QA) and other managerial experiences. He has worked for multinational as well as national companies including Dupont-Pioneer Hybrid, and Supreme. He brings diverse education and expertise in agronomy, plant breeding, and molecular biology and successfully worked towards program/project planning & implementation, procedural development, and full regulatory compliance for well-established as well as start-up cannabis companies. Sajjad holds Bachelor’s and Masters degrees in agronomy from Pakistan as well as a Masters’ degree in Plant Sciences from McGill University.

ZELJKO ANDRASIC

DIRECTOR OPERATIONS /MANUFACTURING

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Zeljko Andrasic has over 22 years of experience managing operations and supply chain in tier-one CPG organizations. At Thrive, Zeljko’s role is to improve production efficiency, raise manufacturing standards, and establish purchasing practices to improve lead time to market, productivity, inventory turnover, and return on investment. His long track record of success in operations include experiences at PepsiCo, Weston Foods, Kik Custom Products, Maple Leaf and Verde Holdings.