180+ ACRES
OF LICENSED GROWING CAPACITY
AAAA
FLOWER
PREMIUM

CONCENTRATES

AUTHENTIC

BRANDS

OUR STORY
We make quality the pinnacle of our strategy. That’s why we produce craft-grown, AAAA flower and premium concentrates, at scale. Our passion, process and growing knowledge mean we can do it while maintaining an efficient spend.
OUR BRANDS
Authentic brands are critical to our mid and long-term global strategy. We’re focusing our efforts at the intersection of the ‘Premium’ price tier with two core need states; Wellness and Recreational Use. Thrive Cannabis is currently developing products under two brands to meet the needs of consumers across these spaces. Our brands will offer premium quality in products that span both traditional and innovative delivery methods.
Thrive Recreational
Quality Bonded by Wisdom. Grown in Canada.

Greybeard is an homage to those who do things the right way, the way they should be done, without shortcuts, without sacrificing quality.
It’s a nod to the past and a spirited way of being that respects one’s craft and one’s family. Only for those who hold quality above all.

Thrive Wellness

Our fast-acting THC and CBD oral strips are a precise way to deliver cannabinoids to wellness seeking consumers. Our fast-acting THC and CBD oral strips are a precise way to deliver cannabinoids to wellness seeking consumers.

LEADERSHIP TEAM
GEOFF HOOVER
CHIEF EXECUTIVE OFFICER
Mr. Hoover has almost 20 years of start-up and entrepreneurial experience, with a focus on the CleanTech and BioTech sectors where he has extensive experience scaling up operations globally and delivering shareholder value.In recent senior management roles, he led and developed teams to drive exponential growth in operations, engineering and launching new BioPolymers. He holds a B. Eng, P. Eng and MBAs from both Cornell’s Johnson School of Management and Queen’s Smith School of Business.
TYSON CRAMER
CHIEF TECHNOLOGY OFFICER
Mr. Cramer brings decades of knowledge in cannabis cultivation and innovations acquired from the founders of the Medical Marijuana movement in California. His wealth of experience, leadership and know-how have come from cultivating cannabis in the highly competitive and legendary Humboldt County—the growing Mecca of California. He is a passionate cultivator of premium product at the highest possible yields.
TODD MASSE
CHIEF COMMERCIAL OFFICER
Mr. Masse has 25+ years serving as a brand executive and entrepreneur in Consumer Packaged Goods, Global Cannabis launching over 3,400 products and scaling numerous start-ups. As President of Cannabis Compliance Inc, he helped position the company as the #1 compliance entity in the North American Cannabis market while driving record revenues. Mr. Masse was the pivotal force behind the tremendous growth in Just-Eat, the world’s largest online food aggregator and Associated Brands, taking both businesses public.
ART BLUHM
FOUNDER / BUSINESS DEVELOPMENT
Over 35+ years, Mr. Bluhm has founded and successfully managed multiple companies. Mr. Bluhm holds patents for automotive and chiropractic equipment and has been recognized for his accomplishments with the 2012 SEMA AWARD, a SEMA GLOBAL MEDIA AWARD and many more. For the last 10 years, Mr. Bluhm has been involved in the agricultural sector in farming and crop production.
SUNG KANG
SENIOR VICE PRESIDENT, MARKETING
Mr. Kang is a marketing veteran with two decades of experience building brands and launching disruptive innovations at some of the top marketing-led organizations in the world: General Mills, Novartis (OTC), AB Inbev (Labatt) and most recently Vivo Cannabis Inc,. where he created the Fireside, Lumina, and Beacon brands for the opening of the cannabis market. Mr. Kang holds an MBA in Marketing from the Rotman School of Management at the University of Toronto and a BA in philosophy from Wilfrid Laurier University.
CRAIG TURNER
VICE PRESIDENT, ENGINEERING & INFRASTRUCTURE
Mr. Turner has 24 years of experience in process engineering, machine design and project management. Recently, he was Director of Process Innovation at a leading BioTech company where he commissioned an R&D facility. Previously, at Toyota Canada, he commissioned an assembly line plant expansion in Cambridge.
WAYLON ISERHOFF
VICE PRESIDENT, FINANCE & CONTROLLER
Mr. Iserhoff has over 25 years in finance with both public and private enterprises. Most recently, he was the Business / Economic Development Officer for his home community of Taykwa Tagamou Nation where he supported Chief & Council in the management of its business interests. He launched his career with Deloitte and has held senior finance roles with two retail organizations and a financial services company and has been involved in several go-public transactions. He is a CPA in both Canada and the United States, and holds an MBA from the University of Toronto.
BUBBA NICHOLSON
DIRECTOR, CHANNEL MANAGEMENT
Bubba Nicholson was President of Hello Cannabis, a clinic-based concierge service that connects the dots between Patients, Physicians and Licensed Producers in the Canadian Cannabis Landscape. Previous to that Mr. Nicholson built the US Movember campaign as community director, in the movement’s infancy. By pulling from his 20 years of experience in experiential marketing and development in the beverage alcohol industry, he was able to help propel the campaign’s growth astronomically in the US market.
WILLEM GERICKE
DIRECTOR OF OPERATIONS
Mr. Gericke has worked in the agriculture, greenhouse and propagation industries for 22 years. His career began in floriculture in Holland and accelerated at South Africa’s second largest lily farm. Recently, he was the Technical Advisor for the Grodan Group with specialization in cannabis for Canadian LP’s. Mr. Gericke holds a BSc and an MSc with specialization in light manipulation and plant stress.
NEWS
NEWS
THRIVE CANNABIS PROVIDES UPDATE ON OPERATIONS AND FIRST OUTDOOR HARVEST
NEWS
THRIVE ANNOUNCES THE CONSTRUCTION OF ADVANCED EXTRACTION FACILITY
COMING SOON
BLOG
THRIVE LAUNCHES CONSUMER RECREATIONAL BRAND – GREYBEARD
COMING SOON

For press inquires please email: press@thrivecannabis.ca

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Thrive Cannabis is currently developing products to meet the needs of consumers across the wellness and recreational spaces.
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Contact Information

+1 289-283-0104

info@thrivecannabis.ca

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